VISUAL IDENTITY / LOGO / PACKAGING
Loudaya Living is a webshop for interior products from the little town of Loudaya in Morocco. As I visit Morocco almost every year, for me this was a project from the heart.
Warmth, style and authenticity were the three keywords the founders gave me. I created a warm colour palette with a bold yet classy wordmark, using geometrical shapes. These return in patters, which can be used for all kinds of formats such as website backgrounds, business cards and packaging.